Jockey Sponsors no more?

Don wrote: of course Mr Hawaii, so correct, and that is why it would be a good idea for racing to sponsor or 'brand drop' OUTSIDE of racing on a more regular basis.

Racing can't even afford to pay the NHRA so wasting money on sponsorship would be senseless - When your business is in trouble because you are wasting money on parties etc but are losing stipes, vets, and core members of infrastructure then it is best to consolidate and get your core business running properly which is staging race meetings not sponsoring non-racing events. Actually as crazy as it seems that person than ran the SABC into the ground (Hlaudi) had one principle which Racing should have adopted years ago - 90% of Teletrack and Phumelela/GC Marketing should be spent on promoting local Racing and not the guess bets that they force down addicted punters throats on a daily basis. Raing needs to stop all the "Thinking out of the box " marketing and go back to basics

so, to get back to the thread topic, where's the logic in a stud farm for instance, sponsoring a jockey to get their logo noticed and name mentioned on Tellytrack (and then having fights about it)? In a box, talking to the same people in the same, shrinking, box. What is the ROI of effort in this? Is the goal not to get more people interested in racing? ie people out theeeere ie public? So that we can have more followers, more fans, more punters, more owners?

Don wrote: so, to get back to the thread topic, where's the logic in a stud farm for instance, sponsoring a jockey to get their logo noticed and name mentioned on Tellytrack (and then having fights about it)? In a box, talking to the same people in the same, shrinking, box. What is the ROI of effort in this? Is the goal not to get more people interested in racing? ie people out theeeere ie public? So that we can have more followers, more fans, more punters, more owners?

...it also depends on what else is expected off the jockeys....riding work on their horses...professional advise/guidance....

Don wrote: so, to get back to the thread topic, where's the logic in a stud farm for instance, sponsoring a jockey to get their logo noticed and name mentioned on Tellytrack (and then having fights about it)? In a box, talking to the same people in the same, shrinking, box. What is the ROI of effort in this? Is the goal not to get more people interested in racing? ie people out theeeere ie public? So that we can have more followers, more fans, more punters, more owners?

No I disagree - look at MJ and how he promotes Oratario - The stallion gets into the breeders and buyers minds - Now if the stud for example sponsored Usain Bolt do you think suddenly millions of non racing folk would be looking for a stallion cover? Phumelela and GC should be the ones marketing LOCAL racing to the public through mainstream advertising - Stud Farms and bookmakers seem to be the major Jockey and Stable sponsors and they are doing the correct thing by promoting their product to their potential customers.

Don, you are right, it is very selective, limited marketing but when you see the name over and over and the the Oratorio's start winning then the various owners watching do start thinking of buying one. All you need is 3 such people at an auction to drive a price to 900k and job done. Pay the jockey 10k a month, pretty cheap advertising considering that 60 seconds during Carte Blanche is 60k.......

Mr H you 100% correct

interview just now, thanks everyone, then has a 10 second ad for his sponsors

Wearing a well designed cap should suffice imo

Sorry Bob cannot agree, the jock is being paid by someone else, do your sponsorship work in your own time....

mr hawaii wrote:

Don wrote: what do the sponsors actually pay for, what do they benefit? normally a sponsor would put money behind something so that their brand/name gets noticed. Why jocks? (honest question, not jabbing).

Seriously if the product is not directly related to Racing then the sponsor hates his money... More value in local knock and drop newspapers, Radio or Television than a Jockey(or a Race for that matter) - Actually a guy standing at the traffic light with signage will give you more real exposure ... That's why the serious repeat advertisers like Checkers, Pick N Pay etc don't bother with this.

Some of these sponsors do it for racing tips, I kid you not.
I was approached a while ago to sponsor a jock...deal ran along the lines of you pay me 5k per month or x amount a winner ,and in return i'll tip you x amount of winners...
Trust me , I'm glad I refused because the guy that took the offer finished off losing his business.

sucker wrote:

mr hawaii wrote:

Don wrote: what do the sponsors actually pay for, what do they benefit? normally a sponsor would put money behind something so that their brand/name gets noticed. Why jocks? (honest question, not jabbing).

Seriously if the product is not directly related to Racing then the sponsor hates his money... More value in local knock and drop newspapers, Radio or Television than a Jockey(or a Race for that matter) - Actually a guy standing at the traffic light with signage will give you more real exposure ... That's why the serious repeat advertisers like Checkers, Pick N Pay etc don't bother with this.

Some of these sponsors do it for racing tips, I kid you not.
I was approached a while ago to sponsor a jock...deal ran along the lines of you pay me 5k per month or x amount a winner ,and in return i'll tip you x amount of winners...
Trust me , I'm glad I refused because the guy that took the offer finished off losing his business.

Nonsense, everyone knows they make terrible tipsters

100% correct

I see even assistant trainers now have sponsors...Rob Fayd'herbe thanked his sponsors and then the stables sponsors...next will be the.... presenters?

Stars are supposed to be goldmine to sponsors, so wearing some branding in the interview should suffice. If you have to mention the sponsors, your probably not a big enough name to be sponsored

Sponsors are very important to racing and charities and in those cases there is nothing wrong with branding and mentions ( imo)