Really Steve! The good thing about data and numbers - is they don’t lie.
Your suggestion that the parties to this press release would all be quoted and approve it for circulation whilst it contained ‘BS’ statistics is ridiculous. If you have the time and the interest, I will happily arrange for a call with Nielsen’s SA Managing Director to take you through the statistics, the source data and data mining methodology. I can assure you it comes from industry accepted and credible source data. The same data is used for audience validation, demographics, segmentation and ROI assessments on advertising spend and reach by the industry.
I would have also thought 2 years ago such audience growth would have been ‘impossible’ - so naturally we are delighted to be achieving these numbers, which has resulted in increased interest, advertising revenue and sponsorship appeal for racing. The channels performance and subsequent upgrade to HD can only be good for racing - I trust you agree with that.
SW18, China.... are you delusional in thinking that "data and numbers - is they don’t lie"!!!!!!
What world did you come from and who did you present this report to at 4Q that they bought this BS...Seriously Bru
Is there anyone at 4Q that raised questions on this masterpiece of a report? Please share!!
