July Advert - What am I missing?

The Advert with Andrew Bon and Anthony Delpech - London News wins the race but the ad is based around Key Of Destiny - You Actually see Striker riding London News so I'm not sure what or who this ad is aimed at as Key of Destiny would not be anyone's first choice for a July horse that punters would remember - Maybe there is something I'm missing especially as Ipi Tombi runs second

LOL LOL Mr H,I thought exactly the same thing when I saw the ad...................I eventually concluded that, as it was aimed at the punter, being consistent and treating them like complete idiots was the call :
Use that Footage and Striker as the voice over and it becomes a great advert instead of a crock............or if you use Delpech,use the footage of Igugu's win...........................amazing the difference that attention to detail makes.

Complete waste of time IMO and aimed at the wrong audience.
Looks to be a production of someone who is still overwhelmed by his trip to UK hence London News and the jockey cam.
Get the R100 mill message out to the masses out there, like Lotto and Powerball do.

Last Years advert with Prince Muzi