MEDIA RELEASE: SANSUI SUMMER CUP
Dress in “Colour to Conquer”
SANSUI Summer Cup, proudly hosted by Gauteng,
Saturday 30 November 2013
Johannesburg, 17 September 2013 - Johannesburg’s premier equestrian and fashion affair, the sensational SANSUI Summer Cup, proudly hosted by Gauteng, will be more stylish than ever in 2013.
The SANSUI Summer Cup is the power, the pace and the pulse of an esteemed legacy of thoroughbred horse racing in Johannesburg which began in 1887. It is a premiere fashion and horse racing event in which the entertainment industry embraces the hustle and bustle of the Golden Region, translating into the galloping hooves of the horses igniting the city’s rhythm and beat.
At a dazzling event held on 17th September at 03 Desmond, Kramerville in Sandton, SANSUI Summer Cup launched its campaign and announced its fashion theme for 2013: “Colour to Conquer”. It also introduced its first-ever “Face of SANSUI Summer Cup”, the elegant radio and television presenter and producer Azania Mosaka.
Azania describes this inaugural collaboration as thrilling. “The SANSUI Summer Cup is everything a stylish day at the races should be, I’m delighted to be the ambassador of this prestigious event and really look forward to “Colour to Conquer” in this powerful expression of stand-out style and glorious colour.”
Jane Esterhuizen, Group Marketing Executive of SANSUI in South Africa says: “The SANSUI Summer Cup reflects the qualities that SANSUI, as a globally recognised consumer electronics brand, is known for: quality, aspiration and credibility.”
“Gauteng is the home of the SANSUI Summer Cup since the early days of gold discovery in the region. We are a region that aims for pole position in everything that we do and being associated with such a prestigious event further enhances our standing as the fun, glitz and glamour capital of Africa”, explains Barba Gaoganediwe, spokesperson for Gauteng Tourism Authority.
SANSUI Summer Cup takes place at the Turffontein Racecourse on Saturday, 30 November 2013. This sensational event is stepping up the style stakes by awarding best-dressed honours in four chic categories: Best-Dressed Woman, Best-Dressed Man, Most Stylish Couple and the Most Striking Hat.
The gifted and gorgeous Azania will lead the fashion forward in an outfit by official designer of the SANSUI Summer Cup, JJ Schoeman. “For fashion, “Colour to Conquer” is epic,” says
esteemed South African women’s wear designer JJ Schoeman. “It’s a dare to be different, step out in full-colour and be brave, bright and beautiful.”
“Wearing a hat on race day is a fitting tribute to the sport of kings,” says Dominik Marszalek, Director of The Little Hattery, milliner for SANSUI Summer Cup. “A hat completes your look from head to toe on race day and is sure to grab the attention of the fashion judges.”
Adding just the right amount of sparkle to race day is an art that will be overseen with the craftsmanship of Jenna Clifford, designer of bespoke jewellery. “Jewellery is a powerful form of expression. It reflects the personality, taste and even spirituality of the wearer. It’s invaluable when creating a signature style for a beautiful day at the races,” says Clifford. As South Africa’s premier handcrafted jewellery brand, Jenna Clifford is official jeweller to SANSUI Summer Cup.
Catch the season’s latest looks and splendid designs on the race day catwalk at the must-see fashion shows from leading names including JJ Schoeman, The Little Hattery and Jenna Clifford, Europa Art Shoes, as well as original fashion designed to the “Colour to Conquer” campaign from various young fashion designers. Gauteng will also delight the style set with a fashion show including the designs of David Tlale, among others.
Luxury Italian footwear brand, Europa Art Shoes, is our newest partner to the SANSUI Summer Cup – making the expression of sophisticated style easily accessible.
Michael Varney of Phumelela Gaming & Leisure says, “The SANSUI Summer Cup epitomises the quality and proud heritage of thoroughbred horse racing in Johannesburg. The 2013 campaign captures all the excitement and high stakes that makes the SANSUI Summer Cup a defining event on the national racing calendar.”
With a day and night 12 races affair, the exhilarating main event features top thoroughbreds challenging one another over 2,200 metres for a staggering stake of
R2 million.
But it isn’t only the thoroughbreds who will run against one another. Racing for charity, 25 celebrities will take to the racecourse in the HiFi Corp Charity Dash, a heated sprint to raise funds for the event’s official charity Rainbows and Smiles – a non-profit organisation providing support to families and caregivers of children diagnosed with cancer. Then there’s the famous “Mo-Kini Sprint”, when some of South Africa’s hottest men swap their kit for “mankinis” in a cheeky dash to do good and raise awareness for Movember SA.
General entry tickets for the not-to-be-missed SANSUI Summer Cup are R50 and various hospitality packages are also available.
Megapro Hospitality: john@megapro.co.za I’sizwe Hospitality: sculling@phumelela.co.za General entry:
www.computicket.co.za
Whether you go to place your bets, parade or party, there’s entertainment aplenty with the sights and sounds of Joburg’s most fashionable horse racing event – The SANSUI Summer Cup.
Visit
www.sansuisummercup.co.za
for more information
Follow SANSUI Summer Cup: @sansuisummercup or
www.facebook.com/sansuisummercup
For event queries please contact: Taryn Rautenbach taryn@matchworld.co.za 011-305 9844 For media queries please contact: Tamsin Schepers tamsin@matchworld.co.za 011-305 9840
ENDS
SANSUI SUMMER CUP BOILER PLATE NOTE TO EDITORS The R2-million SANSUI Summer Cup day-night race takes place annually at Turffontein Racecourse and has something for everybody – from Joburg’s greatest horse race, top thoroughbreds, South Africa’s trendiest celebrities, fashion-shows by top designers, huge betting pools, between-races entertainment and various chances to win big prizes. This is Joburg’s “not-to-be-missed” event. The SANSUI Summer Cup’s stakeholders consist of the JD Group, Phumelela Gaming and Leisure Limited, Megapro Holdings (Pty) Ltd and hosting partner, The Gauteng Tourism Authority. The SANSUI Summer Cup, proudly hosted by Gauteng, has once again welcomed JJ Schoeman and Jenna Clifford as its official style partners. New partners The Little Hattery, official milliner and Europa Art Shoes, official shoe partner are welcomed on board for 2013. Joburg’s biggest horse racing event serves as a vehicle to increase tourism to Gauteng by appealing to an international audience and expanding on the calibre of the SANSUI Summer Cup by enhancing the experience of local and national visitors on race day.
The official charity of the SANSUI Summer Cup is Rainbows and Smiles – a non-profit organisation providing support to families and caregivers of children diagnosed with cancer.
Topic Author
