SUMMER CUP TAXI RACE................

Don wrote: points taken Mr H and others on this thread. However, listen carefully to the ad. It is about the 10 cars being given away at the race. Consider the following = People who use taxis don't have cars. Here is their chance to win one. The ad is pitched at that demographic group?

And BTW, the ad is not on mainstream tv. It's a pity but perhaps it is a blessing in disguise at the moment as the industry has a lot to learn about exactly what you expressed, - the loose ends for delivery of a streamlined marketing mix. In any case, the market has to develop and mature first before a mix like this can be rolled out yes?

Don wrote: Rob but is there not enough inference or clues - fillies, the jocks wearing silks, the racing, the horse logo at the end, the racecaller...to point the viewer to 'it is a horseracing event'?

Whilst I agree the horse and horses racing etc should be used for mainstream, advertise the product - how can one steer away from the perception that racing is for those who are flush? How does one grab the attention of that segment of the market...who can't afford the R2000 seating, who do not own a horse let alone a car, etc etc?

That segment who will fill the empty void that is the lawn area? That segment who will make up the vibe, who will be small punters?

Blondie wrote: I haven't been on this site long but whenever I log on then off I want to cry because all that is said is criticism.All of you surly have got PhDs in this game(and I'm generalizing).Excuse my ignorance but not anyone of us is bigger than this game.