PHUMELELA AND ARC CONCLUDE A LANDMARK DEAL

PHUMELELA AND ARC CONCLUDE A LANDMARK MEDIA RIGHTS DEAL FOR SOUTH AFRICAN HORSERACING



Phumelela Gaming and Leisure (‘Phumelela”) and Arena Racing Company (“ARC”)

are pleased to announce a landmark deal which ensures South African

horseracing will continue to be available for broadcast into betting shops

in the UK and Ireland until at least the end of 2022.



From 1 June 2016 until the end of 2022 Phumelela has licensed ARC to supply

and distribute audio-visual coverage, including data, of all South African

race meetings to all Licensed Betting Offices (“LBOs”) in the UK and

Ireland. The agreement will also see South African Racing continue to be

distributed to online betting operators via the At The Races streaming

platform Sports Media Stream.



South African Racing has become an integral part of the LBO offering to

customers with some 440 race meetings per annum comprising coverage from

eight racecourses: Durbanville (turf), Fairview (turf and polytrack),

Flamingo Park (sand), Kenilworth (turf), Turffontein (turf), Vaal (turf),

Greyville (turf and polytrack) and Scottsville (turf).



South African racing is a familiar and popular betting product with there

being at least one meeting from South Africa every day of the year, except

Christmas day. Due to South Africa being one to two hours ahead of the UK

its racing commences at lunchtime, ahead of afternoon racing in the UK,

thereby extending betting opportunities for customers.



Phumelela Chief Executive, Rian Du Plessis said: “We are delighted to have

struck a deal with ARC which ensures South African racing can continue to

have a UK and Irish audience and grow its popularity. Our racing

complements ARC’s racing very well and the joint offering should be very

well received by UK and Irish betting operators.”



ARC Chief Executive, Martin Cruddace said: “ARC is thrilled to be extending

our relationship with Phumelela in order to help further promote South

African racing to a British and Irish audience. This is mutually beneficial

for all involved and we are pleased to be providing a transparent service

for LBOs.”

This is seemingly brilliant news

If need be, would we be able to stream SA racing directly from At The Races?