What Phumelela are doing for you

33 Appropriate talent aids us in obtaining and retaining market share, innovating to produce new products and services, and ultimately delivering exceptional customer service. LEGAL, REGULATORY CHANGE AND COMPLIANCE We operate in a highly regulated and complex environment, particularly in South Africa, and it is critical for us to focus on compliance, to ensure we maintain our licence to operate and embrace the transformation agenda of the South African economy. The Company is required to comply with conditions of licence and all relevant regulations and laws set by government to avoid penalties and fines, or risk our licence to operate. We also constructively engage with government in respect of the proposals in the National Gambling Policy. Phumelela continues to fight for a fairer funding dispensation for the sport of thoroughbred horseracing. Civil and criminal lawsuits filed against non-compliant bookmakers for unlawfully displaying Tellytrack are ongoing. CUSTOMER VALUE CREATION Phumelela is exploring new methods of improving customer experience and ensuring customer satisfaction. The Company intends to improve satisfaction levels through a focus on providing positive outcomes through a highly driven customer-centric performance culture and complete product solutions to meet customers needs. Opportunities exist to improve customer interaction through technology. A national retail manager has been appointed with experience outside of our industry to apply fresh thinking to our technology, store design, and customer experience initiatives. We have embarked upon a strategy to use technology more effectively and as our first initiative, free Wi-Fi is now being offered in all our stores. We are continually developing new betting applications, especially for smartphones. TRANSFORMATION Phumelela is required to comply with B-BBEE legislation. Transformation levels in the Group are receiving great focus. The amended B-BBEE codes of Good Practice have set a challenging bar with the new weightings. Empowerdex has audited the Group as a level 4 with Empowering Supplier status, and the process has allowed the Group to identify areas for improvement. SAFETY Safety of our customers and employees is a high priority. Unforeseen incidents and a lack of controls or appropriate procedure have the potential to negatively impact our business, employees, customers, the environment and the society we serve. We insist on strict compliance with our Safety, Health and Environment Policy. COMPETITION CHALLENGES Traditional and non-traditional competitors can challenge our market share. The environment is already characterised by illegal gambling and non-compliant bookmakers. Our diversification and internationalisation strategy is serving us well, underpinning the competitiveness of Phumelela and the commercial viability of our business model. What has not changed is the fact that Phumelela is, and will continue to be, the leading racecourse owner, betting operator and racing media provider in South Africa. Horseracing is at the heart of what Phumelela is and the foundation for our successful and expanding international operations. ENVIRONMENTAL SUSTAINABILITY Infrastructure constraints such as periodic lack of water and/or electricity have the potential to negatively impact our race days capabilities, leading to reduced productivity and reliability in product supply. Water, energy, electricity, and waste are key focal points for optimal use and financial savings. We have invested in a water-saving catchment dam at the Vaal and an electricity-saving LED lighting installation at Turffontein, on which a three-year payback is anticipated. COMMITMENT TO OUR COMMUNITIES Consistently delivering on our commitments to community stakeholders and optimising the impact of our social investment programmes by increasing local content and collaborating more broadly to address social and economic development challenges. CYBER, IT AND INFORMATION MANAGEMENT Cyber-crime has increased in recent years. The sophistication of attacks on business operations requires an understanding of data protection, storage and sharing requirements. Key cybersecurity initiatives are implemented and continuously monitored.

36 STAKEHOLDER ENGAGEMENT OUR STRATEGIC BUSINESS CONTEXT Phumelela operates in an environment that is inextricably linked to our stakeholders. We strive to be cognisant of these relationships in all our activities, acting with integrity, honesty and equality at all times. This is based on the understanding that our decisions and activities may have an impact on the stakeholders and environment in which we operate. Our stakeholders are persons or groups who are directly or indirectly affected by our operations, as well as those who have interests in our business and/or the ability to influence outcomes either positively or negatively. Phumelela has a complex network of stakeholders, often with competing interests. Our stakeholder engagement processes are used as a tool for continuous dialogue, listening to views, and addressing concerns in order to derive an active and productive relationship and ensure the Group s performance. The engagement methods employed are as diverse as the various stakeholders we engage with and include the use of SENS announcements, face-toface meetings, our integrated report, committees, media releases, and posters, among other methods. Stakeholder engagement is managed at both a management and operational level. Members of Phumelela s management team are positioned on various external boards relating to the sport of horseracing and they regularly interact with the Racing Association, various gambling boards and government. From an operational level, the Racing Operations division interacts with owners, trainers, breeders, jockeys and grooms. The Betting Operations and On-course Hospitality divisions interact with customers and attendees of horseracing events. Our key stakeholders are depicted in the diagram below: Suppliers Owners, breeders, trainers and jockeys Shareholders Racing Association Employees Customers, punters, race attendees Broadcasters Tote operators and bookmakers National Horseracing Authority Government, gambling boards and regulators

CEO Rian du Plessis said that the synergistic relationship between Phumelela’s fixed-odds business Betting World and joint venture partner Supabets was gaining significant traction. “Supabets, with an entrepreneurial culture, is expanding its unique retail footprint in partnership with Betting World. We have established joint ventures equally owned by Betting World and Supabets and are expanding the Supabets mega-store retail footprint using Betting World licences.”

He said Supabets’s sports and numbers offering was being integrated into Betting World retail outlets and a new Betting World website. This would include the wider Supabets sports betting offering, an “in-play” betting offering and a customer loyalty programme.

Du Plessis said Supabets was reintroducing betting on horse racing into its retail and online offering by using Betting World’s odds management and software. He stressed these initiatives had been achieved without stretching the balance sheet

.....what a novel idea....wonder where he got this from..... :whistle: ....has anyone seen anything yet.... :huh:

So this means that Supabets are going to move into horseracing bets !
That would mean a drop in turnover for the Tote and reduces the chance of stakes being increased. Would it not be ironic that the RA and RA owners, who bought shares (which it seems helped pay for the acquisition of Supabets) would thus be the cause for the reduction in Tote turnover and stakes remaining constant (at best) ?

Urbanite wrote: So this means that Supabets are going to move into horseracing bets !
That would mean a drop in turnover for the Tote and reduces the chance of stakes being increased. Would it not be ironic that the RA and RA owners, who bought shares (which it seems helped pay for the acquisition of Supabets) would thus be the cause for the reduction in Tote turnover and stakes remaining constant (at best) ?

Urbanite I'm not sure what your concerns are? So Supabets include racing again, the bets either go through fixed odds or tote. If it is fixed odds we have an extention of the Betting World model. If the bets go through the tote I am assuming that the open bet will not be permitted. Win for racing (Phumelela )surely?

Over the Air wrote:

Urbanite wrote: So this means that Supabets are going to move into horseracing bets !
That would mean a drop in turnover for the Tote and reduces the chance of stakes being increased. Would it not be ironic that the RA and RA owners, who bought shares (which it seems helped pay for the acquisition of Supabets) would thus be the cause for the reduction in Tote turnover and stakes remaining constant (at best) ?

Urbanite I'm not sure what your concerns are? So Supabets include racing again, the bets either go through fixed odds or tote. If it is fixed odds we have an extention of the Betting World model. If the bets go through the tote I am assuming that the open bet will not be permitted. Win for racing (Phumelela )surely?

Will Supabets not just work as a Tote agency?

.....yes it should have at least a tote terminal in each shop.....that interview that I copied from one of the financial online mags was from March 2018.....are there now tote terminals in Supabet shops.... :huh:

36 STAKEHOLDER ENGAGEMENT OUR STRATEGIC BUSINESS CONTEXT Phumelela operates in an environment that is inextricably linked to our stakeholders. We strive to be cognisant of these relationships in all our activities, acting with integrity, honesty and equality at all times. This is based on the understanding that our decisions and activities may have an impact on the stakeholders and environment in which we operate.

IS this now following on from that meeting held recently - by Mr Kantor?

.....no...this was taken out of the 2017 annual and financial report.... :dry: