Racing back on Radio

PHUMELELA MEDIA RELEASE

SUBJECT: Racing on 1485 Radio Today

DATE: Monday 29 October 2018

RELEASED BY: Phumelela Gaming



Horseracing makes a magnificent return to radio from thanks to a ground-breaking agreement between Phumelela and 1485 Radio Today.

Starting on 1 November, the racing commentary of every Jackpot Race on the Highveld will be broadcast live on 1485 Radio Today.

On every Highveld raceday, a preview, which will include an overview of the meeting, expected weather and track conditions, times of the Jackpot Races, a brief summary of the Jackpot Races and suggested tips will be played out on air at approximately 8.45am.

Thereafter, 1485 Radio Today will cross live to each of the Jackpot Races as the horses start loading.

Between 5.30pm and 6pm on every raceday a Tellytrack reporter will give a review of the race meeting including payouts for the Place Accumulator, Pick 6 and Jackpot.

Racing commentator Alistair Cohen said it’s great news for the industry.

“I remember one of the first lessons I learnt when starting out as a commentator was to imagine a crowd listening on the radio. It’s the commentator’s task to paint a picture for them so that they can actually see the race in their imagination.

“It’s a great challenge and I’m really looking forward to it.”

Dieter Wohlberg, head of media at Phumelela, said: “It’s fantastic for us to partner with 1485 Radio Today, and to finally have horseracing back on the radio. We see this as a wonderful opportunity to take racing to a previously untapped market. Increasing the visibility of the sport can only be good.”

I remember years ago when they had it on the radio.Got a lot of public interest.Being the jcakpot races,only four races I really hope that they get Clyde Basel to do those races, there is nothing worse then listening to a race over the phone and hear your horse in the closing stages fighting it out neck and neck and finishing unplaced.After watching the replay you find it ran 4 wide and never looked like having a chance. The radio route needs a senior commentator with experience like Basel or Hawkins.

I remember sneaking to the school toilets to listen to the Cheltenham Festival

Yup I failed my exams and ended up a bookie

This is a huge opportunity for horse racing.
Even though it is only the jackpot races.
Radio stations don't want to cover racing, but Radio Today 1485, must be applauded for their contribution.
I look forward to listening again.

Well done Dieter and the Phumelela team

I don't think it will last. 1485 will get agitated when the "off" is even a little later than scheduled. I think 1485 will see some of its target market switching to Radio LM. Phum must get its own MW radio station.

Give it a chance

I always felt racing should have it"s own channel maybe it will come later,but well done so far:)

khargisland wrote: Give it a chance

Hey Khargisland, good to see you’re still alive. We must smash the bookies again at the course


Sent from my iPhone using Tapatalk

Doing a lot for the station, so chances are we can make that happen.
Summer Cup build up.
We've got to try and get people to get back interest in our beloved sport.

Karghisland arr you involved in this new venture? . Weren't you involved in some way with the other radio station that used to broadcast?. With Sandy maybe?

Yep. Keep on trying.
Also handling Marketing and Advertising for Radio Today, on a consultancy basis.