Loyalty Programme

neelan Wrote:

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> GB that's exactly my point. Patrons are moving
> towards getting more for their money. Its time for
> these guys to start looking after their patrons
> instead of taking away more and more.

Maybe Dave could mention it to Vee and lets see what he has to say?

Dave
I have NOT read the post as yet,and yes Clyde Basel has a loyalty Programme for On Course patrons and I am currently working on a Programme for All OFF Course customers as well.I will comment further after I manage to read the Post on your website.Take care and regards
Vee

I'm interested to know what loyalty programme Clyde has for on course patrons?

anything they will do a bookie will do better ...

hibernia Wrote:

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> anything they will do a bookie will do better ...


spoken like a true bookie, you must be feeling a wee bit better cause you chirpy again...

Problem with this is that those big punters will be the ones rewarded, when it should be for the small R50 a day budget punters sitting in the tote day in day out.

Imagine a system whereby those punters could get a card, and everytime they take a bet they swipe their card and get entered into a weekly draw to win R500 in each province. One entry per day when taking a bet that is actually received and not cancelled. An extra 20k odd a month give back to your daily punters that are rewarded for taking bets. And this would not be money lost in cold blood, think of all those working at minimum wage walking past their local tote from work back to the taxi rank for example; a simple R2 swinger and they could either win on the actual result, or win through the weekly draw. This would bring in your mug punters more often, aswell as a feel good presence in each tote where that weeks local winner is announced with where they were punting, what bets they take etc.

Maybe i've lost my marbles, but something as simple as that is what this industry needs.
What i'm guessing is some sort of "Loyalty" programme being offered and/or going to be, will be something along the lines of having to spend a lot to take back a bit, or those that play regularly get access to premium tote rooms etc.

Your high net worth punters are not in the totes and most of the time not taking bets with the totes.
They either have access to the internet whereby take tote bets online/Interbet, take fixed odds with bookies, and a growing trend with taking exotics such as PA's etc with bookmakers.

So who would you be rewarding?

When an economy goes into recession, government subsidises those businesses whom supply to the lower class and minimum wagers, and targets growth from the man on the street to get the ball rolling again. Seems to me as thou the people at the top just want to protect themselves from losing those big punters, and to me that is all wrong.


Then we ask the question of rewarding those on the other end of the desk?
What about those who actually take the bets from punters, what about rewarding them?
Imagine if each toe could give an extra R500 per month to the employee who takes the most bets from punters in a month?
First thing the operator will think is this is just not financially viable, BUT, take your start of exotics for example, PA/P6/JP....how many times have you walked into your tote and there are 3/4 people working 10mins before the race, with 2mins to go before the off of an exotic, only 1 or 2 people are sitting there taking bets, and all those rushing to get their bets on? What about those who dont? what about all that money that gets lost when those 5 people playing a R100 exotic cant get on? now do that for each pool. I could say with ease that atleast R1000 is lost at each tote on average each day based on people unable to get bets on because of tellers having tea, being in the toilet etc just before the start of a race. R30 000 a month revenue lost per tote, now take out the - R6000 that the operator would have made from this....."BUT IT IS NOT FINANCIALLY VIABLE" to give incentives to staff?

I rest my case

Bushy Wrote:

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> Problem with this is that those big punters will
> be the ones rewarded, when it should be for the
> small R50 a day budget punters sitting in the tote
> day in day out.
>
> Imagine a system whereby those punters could get a
> card, and everytime they take a bet they swipe
> their card and get entered into a weekly draw to
> win R500 in each province. One entry per day when
> taking a bet that is actually received and not
> cancelled. An extra 20k odd a month give back to
> your daily punters that are rewarded for taking
> bets. And this would not be money lost in cold
> blood, think of all those working at minimum wage
> walking past their local tote from work back to
> the taxi rank for example; a simple R2 swinger and
> they could either win on the actual result, or win
> through the weekly draw. This would bring in your
> mug punters more often, aswell as a feel good
> presence in each tote where that weeks local
> winner is announced with where they were punting,
> what bets they take etc.
>
> Maybe i've lost my marbles, but something as
> simple as that is what this industry needs.
> What i'm guessing is some sort of "Loyalty"
> programme being offered and/or going to be, will
> be something along the lines of having to spend a
> lot to take back a bit, or those that play
> regularly get access to premium tote rooms etc.
>
> Your high net worth punters are not in the totes
> and most of the time not taking bets with the
> totes.
> They either have access to the internet whereby
> take tote bets online/Interbet, take fixed odds
> with bookies, and a growing trend with taking
> exotics such as PA's etc with bookmakers.
>
> So who would you be rewarding?
>
> When an economy goes into recession, government
> subsidises those businesses whom supply to the
> lower class and minimum wagers, and targets growth
> from the man on the street to get the ball rolling
> again. Seems to me as thou the people at the top
> just want to protect themselves from losing those
> big punters, and to me that is all wrong.
>
>
> Then we ask the question of rewarding those on the
> other end of the desk?
> What about those who actually take the bets from
> punters, what about rewarding them?
> Imagine if each toe could give an extra R500 per
> month to the employee who takes the most bets from
> punters in a month?
> First thing the operator will think is this is
> just not financially viable, BUT, take your start
> of exotics for example, PA/P6/JP....how many times
> have you walked into your tote and there are 3/4
> people working 10mins before the race, with 2mins
> to go before the off of an exotic, only 1 or 2
> people are sitting there taking bets, and all
> those rushing to get their bets on? What about
> those who dont? what about all that money that
> gets lost when those 5 people playing a R100
> exotic cant get on? now do that for each pool. I
> could say with ease that atleast R1000 is lost at
> each tote on average each day based on people
> unable to get bets on because of tellers having
> tea, being in the toilet etc just before the start
> of a race. R30 000 a month revenue lost per tote,
> now take out the - R6000 that the operator would
> have made from this....."BUT IT IS NOT FINANCIALLY
> VIABLE" to give incentives to staff?
>
> I rest my case


Bushy Phumelela & Gold Circle should employ you because you have the marketing strategies to combat dwindling Tote turnovers. Fantastic suggestions for the R50 punter.(tu)

Thanks for constructive contribution Bushy (tu)

You rewarding ONE person in a lucky draw Bushy, more like a competition than a loyalty incentive really.

I do believe your idea can be implemented as well (it certainly adds some excitement in the totes) but you HAVE to have a '''loyalty programme'' whereby ALL are rewarded like the casino's do.

gregbucks Wrote:

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> I'm interested to know what loyalty programme
> Clyde has for on course patrons?


Wouls also like to know - must be the best kept secret in horse racing ?

gregbucks Wrote:

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> You rewarding ONE person in a lucky draw Bushy,
> more like a competition than a loyalty incentive
> really.
>
> I do believe your idea can be implemented as well
> (it certainly adds some excitement in the totes)
> but you HAVE to have a '''loyalty programme''
> whereby ALL are rewarded like the casino's do.


my fiance's favorite store - Dischem - does a great job- takes a second - swipe card and end of year she can spend or donate her cash. Phum cannot be expected to do this as:
1.They would then have a data base of punters(You would think they would want this)
2. Their IT dept cannot put up a proper web site so a card system would need to be outsourced!!
3. The staff at the windows would have to stop eating chicken or talking on the phone becasue of the swipe time.
4. Phum actually don't care about their customers(Help line is possibly the worst in the world baring Microsoft which links you to India!!)

mr hawaii Wrote:

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> gregbucks Wrote:
>

---

>

---

> > You rewarding ONE person in a lucky draw Bushy,
> > more like a competition than a loyalty
> incentive
> > really.
> >
> > I do believe your idea can be implemented as
> well
> > (it certainly adds some excitement in the
> totes)
> > but you HAVE to have a '''loyalty programme''
> > whereby ALL are rewarded like the casino's do.
>
>
> my fiance's favorite store - Dischem - does a
> great job- takes a second - swipe card and end of
> year she can spend or donate her cash. Phum cannot
> be expected to do this as:
> 1.They would then have a data base of punters(You
> would think they would want this)
> 2. Their IT dept cannot put up a proper web site
> so a card system would need a need to be
> outsourced!!
> 3. The staff at the windows would have to stop
> eating chicken or talking on the phone becasue of
> the swipe time.
> 4. Phum actually don't care about there
> customers(Help line is possibly the worst in the
> world baring Microsoft which links you to India!!)

2 much PT for them...()