Something big is happening

Racing is a Rush..seriously?? I wonder which ad agency thought this up?

I prefer the Watching the Paint Dry... :whistle:

Jeez hope they never paid a lot for that site, taking ages to load

colors - what would you like to see them do for the punter? anything specific?

Can't wait to hear the rationale behind this-so we are going to have people rushing to a site called "it's a rush"? Why? ..what is going to steer them towards it?....and then what ?
It does not appear to be interactive - it looks like a fixture list and a phone no. to call If you want anymore than the date and venue.
I will have to wait for the explanation because I don't get it !

All the best

In the words of the immortal Homer Simpson: "D'oh!!!"

wait for it Rob, there is more to it...you're getting the drip feed at the moment. Sorry about the suffering but it is planned to be delivered this way.

There will be more to it than just a website, but hopefully it's not a campaign to attract people racing once a year

I better get a follow back on twitter

Their summer cup twitter account blocked me

Hibernia, think 'attheraces'+'love the races'+'British Champion Series'+ more, at various levels of delivery. What you are seeing today is the introduction to phase#1.

www.sportingpost.co.za/2014/08/racing-its-a-rush/

Newsbreak! Branding Racing: at the launch of ‘Racing. It’s A Rush’
South African horseracing repositions itself in local entertainment industry
Last updated 45 mins ago


For the first time in the history of South African horseracing, a single unified brand will now represent the sport. ‘Racing. It’s a Rush’ was officially launched on Tuesday evening in Johannesburg with the aim of bringing horseracing back to the forefront of the lifestyle entertainment industry in South Africa.

The official launch function was held at Bullion in Braamfontein, Johannesburg, a brand new venue which provided the perfect backdrop for the unveiling of the sophisticated and seemingly well thought out, lifestyle brand.

The MC for the night was the charismatic media personality and ‘fashionista’ Maps Maponyane, who epitomises one of the new audiences horseracing in South Africa is setting out to attract.

“Part of the beauty of horseracing is the multitude of different interests and parties involved. In order to re-establish ourselves as an enduring and sustainable brand, all of the major players have joined together to launch a campaign aimed at elevating this incredible sport, promoting its core values and messages to all South Africans in our aim to redefine racing as the destination of business, sport, lifestyle and entertainment,” said Michael Varney, spokesperson for Racing. It’s a Rush.

“We want to discover, engage and attract a loyal following of new fans, sponsors and media to our sport, while recognising and reinstilling confidence and excitement in our existing fan base,” he says.

“Racing. It’s a Rush” is a brand that is relevant, fresh, locally inspired and exciting. Racing is not just about gaming- a day at the races is part of a tangible lifestyle. The sport has a valuable heritage in South Africa but requires a new generation of fans. Ultimately we want to bring back the glamour, the excitement, the thrill and the rush of horseracing in South Africa,” Varney says.

On trend with the evening’s big announcement was the ever elegant and formidably talented Unathi Msengana, who kept the select guest list of celebrities and media captivated.

A host of striking models dressed in JJ Schoeman’s latest range of evening gowns showcased the picture-perfect link between fashion and horseracing.

The launch of this new lifestyle entertainment brand attracted many of South Africa’s prominent faces who assured us that they would soon be glamming up for a day at the races

Website: www.itsarush.co.za

Facebook: www.facebook.com/RACINGitsarush

Twitter Handle: @racing_itsarush

Instagram Handle: racingitsarush